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    Role of innovation on growth of manufacturing firms registered by the Kenya association of manufacturers
    (İstanbul Gedik Üniversitesi, 2022) Ali, Ismail Mohamed; Ulutagay, Gözde
    This study focused on product, process, marketing and organizational innovation as they relate with growth of the manufacturing firms. The Schumpeterian Theory of Innovation and Entrepreneurship and the diffusion of innovation theory provided anchorage to the study. Descriptive survey design was adopted targeting 38 manufacturing firms as the unit of analysis and the sales and marketing managers and the operations managers from these firms formed the unit of observation. Census was utilized. Primary data was gathered supported by the questionnaire that was tested for validity and reliability. The processing of the data was conducted in a descriptive and inferential manner. It was established that marketing innovation (?=.696, p<0.05 & t>1.96) had the largest and significant effect on growth of the manufacturing firms registered by KAM in Kenya followed by process innovation (?=.341, p<0.05 & t>1.96), organizational innovation (?=.319, p<0.05 & t>1.96) and lastly product innovation (?=.309, p<0.05 & t>1.96). The study concludes the innovation is a significant predictor of the growth of the manufacturing firms registered by KAM. The recommendations include the need for sales and marketing managers to continuously enhance the research and development capability that is critical for new product development. The operations managers of the respective manufacturing firms registered by KAM in Kenya should monitor and review the existing day to day routines and procedures for simplicity. The sales and marketing managers of the manufacturing firms registered by KAM in Kenya need to invest in new sales and marketing techniques to increase the customer base.