Yazar "Chyad, Samah Hussein" seçeneğine göre listele

Listeleniyor 1 - 1 / 1
  • Küçük Resim
    Öğe
    A study on the role of marketing campaigns management in promoting humanitarian action in Iraq
    (İstanbul Gedik Üniversitesi, 2021) Chyad, Samah Hussein; Atatüre, Süha
    This thesis dealt with the impact of marketing campaigns on humanitarian work activities in Iraq, specifically volunteer work, with the aim of contributing to the simplification of commercial marketing strategies for non-governmental organizations. For these organizations to influence their audience, taking advantage of commercial marketing methods, the research also contributes to finding effective means for the purpose of promoting volunteer or humanitarian work in Iraq to pave the way for NGOs to interact with the public in terms of adopting the thesis their ideas, message, or financial support. The variables of the most important marketing campaigns are e-marketing, social marketing, and viral marketing, and the thesis discussed the possibility of benefiting from all of them in enhancing the value of social responsibility in Iraq. A society that in turn promotes volunteer work and activates humanitarian work in Iraq, and that remains insufficient with the escalation of these humanitarian crises and challenges that many countries of the world are going through, African countries, for example, Iraq, Syria and even countries in South Asia, all of which remain in need of great international support In order for those countries to be able to become developed countries, the involvement of the international community will only be by using convincing methods that affect society and convince it to defend human rights and support them with money or whatever he can. This thesis comes to cover that important angle in the possibility of benefiting from the methods of influence and marketing and employing them in the service of society and non-governmental organizations. The thesis relied on a questionnaire directed to the target sample, and the questionnaire was able to reap deep answers such as how people are affected by buying when shopping, how social relations affect an individual's contribution to supporting humanitarian causes, and what the public is looking for to adopt and defend issues, all of which are important keys for NGOs Government projects that can invest and achieve greater interaction with projects and programs.