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The measurement of service quality in real-estate
(İstanbul Gedik Üniversitesi, 2022) Abouharaba, Salah Salem Khalifa; Matur, Utku Canci
Measuring service quality in terms of service businesses is an important issue that needs to be emphasized. Intangible relationships rather than physical products contribute to the quality of services. When it comes to measuring service quality, things get a lot more complicated than when it comes to measuring product quality. Today's marketing environment places a high value on acquiring new customers and maintaining relationships with existing ones, and real estate consulting firms are no exception. The management of marketing activities is greatly aided by the ability to measure and quantify an intangible concept like service quality. According to this study, the quality of services provided by a corporate real estate brokerage in Libya were evaluated. It was decided to use Parasuraman, Zeithaml, and Berry's Servqual Model, which has a wide application in the service industry in general and can be tailored to fit any industry.