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    Innovations in supply chain management transforming commerce with Lider Kozmetik Turkey
    (İstanbul Gedik Üniversitesi, Lisansüstü Eğitim Enstitüsü, 2024) Al-Khayaat, Maryam Natiq; Kesik, Ahmet
    Supply chain innovations are a broad process that includes many innovations, and the application of innovations is important to achieve competitive advantage for companies and improve supply chain performance. Here we will focus on one of the Turkish companies to find out the impact of innovations in supply chain and its potential extent to reduce costs and achieve competitive advantage through the use of classifications of innovations, which are Marketing activities, technological activities, and logistical activities, as classified by Wong. As for the dimensions of competitive advantage, its include cost, quality &time. A questionnaire was prepared regarding these variables and distributed to those concerned in the company. The answers were collected and analyzed using the SPSS program. The research showed that there is a strong positive connection between innovation activities directed towards technology and achieving competitive advantage and a moderate effect on reducing costs on the other side. It also showed that there is a strong positive connection between innovation activities directed towards marketing and reducing costs on the one side and they are not effective in achieving competitive advantage on the other side. As for innovation activities directed towards logistics services, the research showed that their effect on reducing costs was ineffective and their effect on competitive advantage was moderate.