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    The impact of internal marketing to organizational performance a case study of medical supply manufacturer in Samarra
    (İstanbul Gedik Üniversitesi, 2022) Al-mahmood, Mohammed Akram; Erkasap, Ahmet
    This study analyzed the impact of internal marketing procedures, which consist of several elements Including, empowering and motivating communication within the organization, with organizational performance, and dealing with organizational performance through its importance, its measurement, and the strategies used to improve it through internal marketing, which has become one of the vital and contemporary issues, as interest in internal marketing has increased in organizations, especially after the emergence of the role and importance of Internal marketing is to obtain individuals with high capabilities and skills who are able to assume responsibility and provide services of a high level of quality to customers. Because of the limited studies that dealt with the relationships between these variables, especially in the Iraqi environment, the researchers sought to address these variables in this study in order to reach a study of the relationship and the impact between them. The study provided a theoretical briefing on internal marketing as well as on organizational performance, as for the practical framework of the study, the health institutions sector was chosen as an appropriate field for conducting the field side of the study, where the sample "General Company for the Pharmaceutical Industry and Medical Supplies / Samarra" was selected. the questionnaire as a main tool for collecting data from individuals working in this organization, the problem of the study centered on the extent of the impact of internal marketing procedures on organizational performance, the study adopted a set of hypotheses to solve this problem. In order to achieve the study's objectives and hypotheses, a hypothetical model was formulated that shows the nature of the effect between the study variables. the study concluded with a set of conclusions and recommendations that were reached through the results of the field study, the most important of which are: 1- There is a significant correlation between internal marketing procedures and organizational performance. 2-Internal marketing procedures affect organizational performance. The study also made some recommendations for the organization, the sample of the study, the most important of which is working on the continuation of internal marketing programs that lead to improving organizational performance, which is reflected on their performance, as well as informing researchers in the future for research in this field.