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    The comparison of digital marketing strategies used by Turkish and local businesses in the Iraqi apparel market
    (İstanbul Gedik Üniversitesi, 2022) Aljumaili, Fadiyya Noori Hasan; Toptaş, Metin
    This thesis discusses the use of digital marketing in the Iraqi and Turkish apparel market. The study has reflected upon what digital marketing is and how the Turkish and Iraqi apparel market has been using it as their marketing strategies. It further compares the two to analyze which has been more successful in doing so and which region been using it the most. The main problem that most businesses suffer from is their extensive marketing costs as they/re unable to use their channels the right way. Which is why this thesis scrutinizes the different channels, appeals and tactics of digital marketing and how they're of use to businesses. This study is critical because it will provide businesses an in-depth view of digital marketing specially in the Turkish and Iraqi apparel market, as it will give them a closer look at the different approaches of this marketing strategy. For this research, both qualitative and quantitative research methods were used. Using both methods will provide reliable and valid responses from the responses of the census gathered. Quantitative research is based on the quantity of several people surveyed, and thus the numbers of measurements come first. A qualitative approach results in a thorough look at the statistics, which includes gathering different point of views and reasons from surveying the sample. Understanding the demands, wants, and usage of digital marketing in the Turkish and Iraqi clothing markets was made easier because of the qualitative method. For the quantitative approach, the main statistical tools used were SPSS, the sample population of 40 valid participants were chosen out of which 20 were local and 20 were Turkish. This made it much easier to categorize the findings and, as a result, it was much easier to make assumptions about the hypothesis. This effect will be discussed in the results chapter. Moving forward, the findings of this study are term to challenge the effects of the use of digital marketing in the Iraqi and Turkish apparel market. The results of this study indicate that many businesses in the Iraqi and Turkish apparel market do in fact use this marketing strategy to benefit their businesses and reduce their costs. The analysis will be discussed in the research section. Furthermore, the results have indicated significant implications in the research part to prove the hypotheses.