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Öğe Innovation management in sme and process, product organization development based on satisfaction of customer(İstanbul Gedik Üniversitesi, 2022) Azzouzi, Omar El; Ulutagay, GözdeInnovations Management in SME becomes the most popular topic in the present specifically Innovation Management in SME's. In addition firms should focus in development of three important significant which are: Product development, Process development and Organization development. On second thought, innovation management may be created in a range of business patch, Including Marketing, Manufacturing, HR, And so on. Nearly all researchers do not revolve around the customers' desire and expectation from a service or product before releasing it into the market for sale; however, this way provides a quick and easy style to improve any innovations ideas in the firm because it is directly related to the target, which is the customers' needs. Furthermore, this research aims to integrate organizational innovation management with customer satisfaction by creating new ideas in the company that assist customers in meeting their requirement and achieving their goals.