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    The effect of product-market fit on strategy implementation in startups in Iraq
    (İstanbul Gedik Üniversitesi, 2021) Brissam, Mohammed Majid; Güvel, Enver Alper
    The main purpose of the study is to investigate the effect of product -market fit on strategy implementation in startups in Iraq. The paper try to oversee the variables are product market fit, sharp go to market focus and buyer persona because they are related to this study. The study method used for this research are descriptive design and quantitative approach because this study were used close ended questionnaire as method of data collection from the target population of the study. To investigate the interrelationship between the variables of the study the researcher was employed different statistics methods are linear regression analysis, correlation analysis, multicollinearity analysis because they were matching the objective of the study. The study was found there is a positive and significant association between product market fit, sharp go to market focus and buyer persona and strategic implementation, which was discovered through correlation and confirmed by regression. The study also found that there is no multicollinearity problem between variables. A key component of any successful inbound marketing approach is buyer personas. Before you can make a sale, you need to know who you're marketing to and selling to. Consumers today only pay attention to targeted marketing messages that are highly relevant to their individual experiences. This study research throw light on the tech companies of the Small start-up, arguing that adding a few hierarchical management tiers can greatly help start-ups achieve economic success and survive in hostile environments, although at the expense of creative success. Despite the fact that this research advances our understanding of start-up organizational structures, it has significant shortcomings that could be addressed in future research.