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    Digital diplomacy and its role in shaping the international vision towards global issues: Palestine and Ukraine as models
    (İstanbul Gedik Üniversitesi, Lisansüstü Eğitim Enstitüsü, 2024) Ghannam, Mohammad E K; Sezer, Selim
    Digital diplomacy, a recent addition to diplomatic practices, has asserted its presence significantly since its inception. The international community is swiftly embracing it, eager to apply its principles and utilize its tools. Picture an ambassador conducting diplomatic affairs from the comfort of his office at the Ministry of Foreign Affairs (MFA) or even from home, a groundbreaking shift that reshapes conventional diplomatic norms. Contrary to popular belief, digital diplomacy didn't commence in recent years. Its roots extend back to the last century, evolving alongside technological advancements. It has become an essential companion, altering diplomatic dynamics and introducing a new reality with unprecedented conditions and features. This developmental trajectory aligns with ongoing technological progress, ensuring its sustained presence and utility across time and space. This study aims to elucidate the concept of digital diplomacy, trace its historical evolution, and examine the diverse benefits it has afforded various countries. Special attention is given to the Palestinian and Ukrainian experiences, providing a deeper insight into digital diplomacy's application during conflicts and its repercussions on the international arena. Furthermore, the research explores how Palestine could leverage lessons from these cases to optimize its digital diplomatic strategies to fulfil its objectives. The impact of digital diplomacy goes beyond mere situational updates. A single comment on social media can sway the opinions of numerous users, highlighting the potency of a well-defined strategy to achieve a country's global objectives. The Ukrainian experience during its conflict with Russia exemplifies this, showcasing how strategic digital diplomacy garnered widespread international support. Understanding and leveraging such tactics are crucial for countries, particularly for the State of Palestine, which requires diverse means to attain its objectives. In essence, digital diplomacy is not merely a tool for adapting to current circumstances; it represents a comprehensive strategy to attain specific goals effectively.