DETERMINATION OF CUSTOMER APPAREL PREFERENCES BY USING LATENT CLASS ANALYSIS: AN APPLICATION FOR KOTON BRAND

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dc.contributor.authorAnuşlu, Merve Doğruel
dc.contributor.authorÇilan, Çiğdem Arıcıgil
dc.date.accessioned2024-06-13T20:13:51Z
dc.date.available2024-06-13T20:13:51Z
dc.date.issued2019
dc.departmentİstanbul Gedik Üniversitesi
dc.description.abstractIn the Fast Fashion sector, identifying the fashion orientation and lifestyle of theircustomers provides an enterprise the understanding of the needs and desires of their customersalongside helping the implementation of appropriate marketing strategies and achieving upperhand in the competition. In this study, it is aimed to classify their preferences regarding thefashion orientation and lifestyle of their female customers to develop marketing strategies forKOTON, a fast fashion company operating in Turkey as well as globally. For this purpose,Latent Class Analysis was applied as an analytical method and appropriate marketingstrategies were suggested for each class.
dc.identifier.doi10.17130/ijmeb.2019252110
dc.identifier.endpage560
dc.identifier.issn2147-9208
dc.identifier.issn2147-9194
dc.identifier.issue2
dc.identifier.startpage542
dc.identifier.trdizinid340831
dc.identifier.urihttps://doi.org/10.17130/ijmeb.2019252110
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/340831
dc.identifier.urihttps://hdl.handle.net/11501/719
dc.identifier.volume15
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofUluslararası Yönetim İktisat ve İşletme Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.titleDETERMINATION OF CUSTOMER APPAREL PREFERENCES BY USING LATENT CLASS ANALYSIS: AN APPLICATION FOR KOTON BRAND
dc.typeArticle

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