Meat substitutes in sustainability context: a content analysis of consumer attitudes

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dc.contributor.authorTosun, Petek
dc.contributor.authorYanar, Merve
dc.contributor.authorSezgin, Selime
dc.contributor.authorUray, Nimet
dc.date.accessioned2024-06-13T20:15:53Z
dc.date.available2024-06-13T20:15:53Z
dc.date.issued2021
dc.departmentFakülteler, İktisadi, İdari ve Sosyal Bilimler Fakültesi
dc.description.abstractFood consumption affects the environment because it requires the usage of water, land, and oil resources. In particular, the consumption of red meat is associated with sustainability issues. Replacing meat with plant-based meat substitutes offers a useful way of reducing the burden that meat consumption places on the environment and dealing with issues regarding animal welfare. However, consumer acceptance of such products is low in some countries. The purpose of this paper is to clarify consumer attitudes toward meat substitutes and discuss them from a marketing perspective. The findings of this study, which are based on content analyses of web forums in Turkey, indicate that negative consumer perceptions can be categorized into three main dimensions: unhealthy, unusual, and tasteless. A marketing perceptive is used to discuss the findings.
dc.identifier.doi10.1080/08974438.2020.1840475
dc.identifier.endpage563
dc.identifier.issn0897-4438
dc.identifier.issue5
dc.identifier.scopus2-s2.0-85094903724
dc.identifier.scopusqualityQ2
dc.identifier.startpage541
dc.identifier.urihttps://doi.org/10.1080/08974438.2020.1840475
dc.identifier.urihttps://hdl.handle.net/11501/923
dc.identifier.volume33
dc.indekslendigikaynakScopus
dc.institutionauthorYanar, Merve
dc.language.isoen
dc.publisherRoutledge
dc.relation.ispartofJournal of International Food and Agribusiness Marketing
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectContent Analysis
dc.subjectFood Consumption
dc.subjectMarketing
dc.subjectMeat Substitutes
dc.subjectSustainability
dc.titleMeat substitutes in sustainability context: a content analysis of consumer attitudes
dc.typeArticle

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