Does Sharing Economy Shape Consumers’ Attitudes?

Küçük Resim Yok

Tarih

2019

Dergi Başlığı

Dergi ISSN

Cilt Başlığı

Yayıncı

Springer Science and Business Media B.V.

Erişim Hakkı

info:eu-repo/semantics/closedAccess

Özet

Sharing economy platforms have become very common in the last years and they have changed the way in which people consume, travel, and borrow among many other activities. Associated with sharing different goods, services among different organizations and customers have started to play an important role in today’s economic environment. According to that, the aim of this study is to investigate people’s motivations to participate in collaborative consumption in other words shed light to the attitudes and intentions of consumers about the collaborative ownership of products and services. Two focus groups were carried out with participants whose ages differ from 18 to 45. According to the results of this preliminary study, consumers’ perceived economic, environmental, and psychological benefits were found to shape their attitudes and intentions towards collaborative consumption. © 2019, Springer Nature Switzerland AG.

Açıklama

7th International Conference on Strategic Innovative Marketing and Tourism, ICSIMAT 2018 -- 17 October 2018 through 22 October 2018 -- -- 273669

Anahtar Kelimeler

Collaborative consumption, Focus groups, Ownership, Qualitative, Sharing economy

Kaynak

Springer Proceedings in Business and Economics

WoS Q Değeri

Scopus Q Değeri

N/A

Cilt

Sayı

Künye