Does Sharing Economy Shape Consumers’ Attitudes?
Küçük Resim Yok
Tarih
2019
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Springer Science and Business Media B.V.
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
Sharing economy platforms have become very common in the last years and they have changed the way in which people consume, travel, and borrow among many other activities. Associated with sharing different goods, services among different organizations and customers have started to play an important role in today’s economic environment. According to that, the aim of this study is to investigate people’s motivations to participate in collaborative consumption in other words shed light to the attitudes and intentions of consumers about the collaborative ownership of products and services. Two focus groups were carried out with participants whose ages differ from 18 to 45. According to the results of this preliminary study, consumers’ perceived economic, environmental, and psychological benefits were found to shape their attitudes and intentions towards collaborative consumption. © 2019, Springer Nature Switzerland AG.
Açıklama
7th International Conference on Strategic Innovative Marketing and Tourism, ICSIMAT 2018 -- 17 October 2018 through 22 October 2018 -- -- 273669
Anahtar Kelimeler
Collaborative consumption, Focus groups, Ownership, Qualitative, Sharing economy
Kaynak
Springer Proceedings in Business and Economics
WoS Q Değeri
Scopus Q Değeri
N/A