Consumer comments about meat anti-consumption

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dc.contributor.authorTosun, Petek
dc.contributor.authorYanar Gürce, Merve
dc.date.accessioned2024-06-13T20:18:15Z
dc.date.available2024-06-13T20:18:15Z
dc.date.issued2018
dc.departmentFakülteler, İktisadi, İdari ve Sosyal Bilimler Fakültesi
dc.description.abstractPurpose Controversies about meat consumption mainly stem from health and environmental concerns, and as a result a substantial number of consumers avoid consuming meat. Meat anti-consumption is a central topic in nutrition, and a relevant issue for consumer studies. The purpose of this paper is to understand why and how consumers avoid meat consumption. Design/methodology/approach A content analysis of web forums was conducted. Findings Meat avoiders think that meat is unhealthy and expensive. Other reasons for meat anti-consumption include concerns associated with lifestyle and sustainability, but the prevalence of these factors is considerably lower than health and economic concerns. Research limitations/implications Attitudes toward all kinds of meat were evaluated in the forum data. Further studies can be conducted on separate preferences for red or white meat. Since these data were collected from web forums in Turkey, research can also be extended to other countries. Practical implications Regarding health and sustainability concerns, consumer trust in producers and consumer consciousness about the environment may be improved by social marketing. To address lifestyle concerns, marketers can provide meatless offerings in convenient servings. Originality/value This study provides a coherent four-dimensional conceptual framework about the motives for meat anti-consumption, focusing on sustainability, personal health, economic concerns and lifestyle.
dc.identifier.doi10.1108/BFJ-12-2017-0685
dc.identifier.endpage2453
dc.identifier.issn0007-070X
dc.identifier.issn1758-4108
dc.identifier.issue10
dc.identifier.scopus2-s2.0-85050932920
dc.identifier.scopusqualityQ1
dc.identifier.startpage2439
dc.identifier.urihttps://doi.org/10.1108/BFJ-12-2017-0685
dc.identifier.urihttps://hdl.handle.net/11501/1282
dc.identifier.volume120
dc.identifier.wosWOS:000445061300017
dc.identifier.wosqualityQ1
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.institutionauthorYanar Gürce, Merve
dc.institutionauthorid0000-0002-9616-1815
dc.language.isoen
dc.publisherEmerald Group Publishing Ltd
dc.relation.ispartofBritish Food Journal
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectContent Analysis
dc.subjectFood Consumption
dc.subjectSustainability
dc.subjectMeat Anti-Consumption
dc.titleConsumer comments about meat anti-consumption
dc.typeArticle

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