Examining the prominent components of the emerging specialty coffee sector in Turkey
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Dosyalar
Tarih
2022
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Routledge Journals, Taylor & Francis Ltd
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The aim of this study is to explore the specialty coffee sector in Turkey as an emerging business and culinary culture. Semi-structured in-depth interviews are collected with individuals that work as baristas, managers, and sectorial experts, to examine how individuals who offer service within the market perceive the sector and consumers. Results show that individuals who work within the market embrace distinctive characteristics of specialty coffee and see coffee making as a life style. Symbolic value of specialty coffee is a substantial source of motivation for participants. Consumers' involvement with third wave is seen as limited. A major issue for the sector comes forward as the lack of standardization, which is observed through the instabilities within product and service quality and branding. Our study contributes to the existing literature as it demonstrates how specialty coffee culture emerges in a particular context, Turkey and examines third wave coffee with an interdisciplinary perspective.
Açıklama
Anahtar Kelimeler
Specialty Coffee, Standardization, Coffee Consumption and Culture, Business Operations and Strategies, Turkey
Kaynak
Food Culture & Society
WoS Q Değeri
Q3
Scopus Q Değeri
Q1
Cilt
25
Sayı
1
