Pediatric vaccine information on YouTube: a nursing-led content analysis of quality and vaccine hesitancy

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dc.contributor.authorAkça Sümengen, Aylin
dc.contributor.authorÇakır, Gökçe Naz
dc.contributor.authorTekkaş Kerman, Kader
dc.contributor.authorSemerci Şahin, Remziye
dc.contributor.authorÖzçevik Subaşı, Damla
dc.contributor.authorAyaz, Volkan
dc.date.accessioned2025-12-18T10:06:07Z
dc.date.available2025-12-18T10:06:07Z
dc.date.issued2026
dc.departmentFakülteler, Sağlık Bilimleri Fakültesi, Hemşirelik Bölümü
dc.description.abstractObjective This study aimed to assess the quality and reliability of pediatric vaccination videos on YouTube from a nursing perspective and to identify hesitancy-related cues, indicators, and deterrents present in the content. Methods In this cross-sectional, descriptive content analysis study, 243 English-language YouTube videos were analyzed using four keywords. Videos were evaluated with the Global Quality Scale (GQS), the Modified DISCERN tool, and the Pediatric Vaccine Hesitancy Assessment Tool for Social Media Content (PVHAT). In addition, engagement measures such as number of views, likes, video duration, and video characteristics such as source type and narrator identity were analyzed. Results The overall quality and reliability of the videos were moderate (mean GQS: 2.52; DISCERN: 2.83). Videos presented by healthcare professionals were of higher quality but showed lower user engagement. Videos with curiosity-driven titles, such as “What's in Vaccines?”, received more views and comments. Emotionally framed narratives were identified in 22.6 % of the videos, and expressions of distrust toward health authorities appeared in 8.2 %. Community immunity was emphasized in only 25.5 % of videos. A strong positive correlation was observed between DISCERN and GQS scores ( r = 0.760, p < .001). Conclusion Pediatric vaccine content on YouTube often lacks high-quality, evidence-based information and frequently includes hesitancy-related signals. Public health communication should prioritize scientific accuracy while using engaging and accessible strategies, ideally through collaborations between healthcare professionals and digital content creators , to improve the reach and effectiveness of vaccination messages.
dc.identifier.doi10.1016/j.pedn.2025.11.048
dc.identifier.endpage501
dc.identifier.issn0882-5963
dc.identifier.pmid41352157
dc.identifier.scopus2-s2.0-105024010242
dc.identifier.scopusqualityQ1
dc.identifier.startpage491
dc.identifier.urihttps://doi.org/10.1016/j.matchemphys.2025.131855
dc.identifier.urihttps://hdl.handle.net/11501/2555
dc.identifier.volume86
dc.identifier.wosWOS:001638592900001
dc.identifier.wosqualityQ1
dc.indekslendigikaynakScopus
dc.indekslendigikaynakPubMed
dc.indekslendigikaynakWeb of Science
dc.institutionauthorÇakır, Gökçe Naz
dc.language.isoen
dc.publisherW.B. Saunders
dc.relation.ispartofJournal of Pediatric Nursing
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.subjectNursing
dc.subjectPediatrics
dc.subjectVaccination
dc.subjectVaccine Hesitancy
dc.subjectYoutube
dc.titlePediatric vaccine information on YouTube: a nursing-led content analysis of quality and vaccine hesitancy
dc.typeArticle

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